Published 5/28/2019

A Look at the Re|focus Sustainability & Recycling Summit

Highlights from the summit include discussing PCR in packaging; Materials Recovery for the Future project and healthcare plastics recycling.

Heather Caliendo

Senior Editor, Plastics Technology

Aveda’s Edmond Irizarry delivered the keynote during the 2019 Re|focus Sustainability & Recycling Summit where he discussed the company’s use of PCR in packaging and beyond.

Aveda’s Edmond Irizarry and PLASTICS’ Kim Holmes during the 2019 Re|focus Summit.

This year’s summit keynote speaker was Edmond Irizarry, executive director of packaging development for Aveda, a cosmetics brand. Kim Holmes, vice president of sustainability at PLASTICS, said that Aveda is a “great example of using PCR and not compromising your brand or customer expectations.”

Aveda was the first beauty company to use 100% post-consumer recycled PET. Now more than 85% of its skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials. And its retail HDPE bottles are made in 100% PCR resin.

Another big initiative included pioneering the first rigid plastic cap recycling program in the U.S. in 2008. Irizarry says that they wanted to create a supply of material to use in some of its products. Working with KW Plastics, this lead to the development of a new grade of polypropylene (PP) PCR resin that is used throughout the industry today. Other initiatives include giving a second life to recycled plastics recovered from the beauty industry—such as taking recycled ABS resin pellets to produce a pencil sharpener; maximizing the use of recycled PP in its caps and brushes and becoming the first beauty company to combine PCR and bioplastic (plastic derived from sugarcane) in a plastic tube.

Irizarry says that future goals include phasing out the use of virgin plastics; expanding the usage of recycled resin in its packaging and developing a segment of refillable cosmetics.

Capturing Value from Recycling

Diane Herndon, senior manager of sustainability for the Nestlé Purina PetCare Co., discussed the company’s involvement in the Materials Recovery for the Future (MRFF) project, which focuses on recycling flexible packaging curbside and capturing value from it. MRFF has a partnership with J.P. Mascaro & Sons Inc. to pilot single-stream curbside recycling of flexible plastic packaging (FPP) at its TotalRecycle materials recovery facility (MRF) in Berks County, Penn., which started up about a month ago. This will be the first pilot to demonstrate the technical and economic feasibility of recycling household FPP from municipal residential single stream recycling programs.

“We hope it will provide a roadmap for other MRFs and eventually include more MRFs around the country,” Herndon said.

Healthcare Plastics Recycling

Healthcare plastics faces many of the challenges that consumer packaging faces and some other issues too, says Peylina Chu, vice president at Antea Group and also serves as the Executive Director of the Healthcare Plastics Recycling Council (HPRC). Estimates indicate that there are about 1 million tons of clean, non-infectious healthcare plastics generated in U.S. healthcare facilities each year. While the potential of this largely untapped waste stream is obvious; how to access this waste stream is less clear.

The HPRC recently launched the Healthcare Plastics Guide for Recyclers to help inform and educate plastics recyclers and processors about the common streams of plastic waste generated in clinical settings.

This guide includes:

The most commonly generated healthcare plastic waste streams.
How to partner with hospitals for a successful recycling program.
Recycling options, including common steps in mechanically processing healthcare plastics.
Case studies and other helpful resources.
Technical specifications for common healthcare plastics.

Other HPRC project initiatives include its flexibles projects, which will determine viable strategies for recycling multi-material flexible plastic packaging currently being discarded as hospital waste. Working with researchers at the Plastics Engineering Department at the University of Massachusetts Lowell (UMass Lowell), the project will test whether commercially available compatibilizers improve blend properties when compounded with these multi-material flexible plastics. Additionally, through these blending trials and material analysis, the project aims to identify potential end market applications for the recycled product.